In new product launches on the internet, offering one or more free bonuses has become the standard practice as an ethical bribe for customers to buy the product from one affiliate versus another one.
Affiliate Millionaire, Andrew Fox’s brand new premium instructional course, will prompt significant bonus competition between affiliates. Since the course will be selling for a high price and also include upsells to bring the price even higher, there is good reason for affiliates to be competing for the high commissions. When the product launches on 2/23/2010, dozens of affiliates will have announced their bonuses in a growing competitive fervor to pocket the product’s high commissions.
Bonuses run the gamut from very useful to worthless. Ideally, bonuses can be valuable, high-end products that have sold on their own for a real price tag and have not just been created as a bonus.
The types of products that can be offered as bonuses include information products like audio interviews, ebooks, training courses, videos and other formats. Info products are popular bonuses because they can be produced inexpensively and delivered at a low price as well if they are delivered digitally.
As an alternative to info products, another category of bonus is software applications, utilities, templates, scripts or other products. These can be created specifically to be offered or another source is private label rights (PLR) software which already exists and can be downloaded from sources on the internet
In some cases these PLR software packages are simplified versions of higher-end, general purpose applications, such as screen capture utilities. Other times, they are specialized programs specific to certain niches like internet marketing; for example, automated article submission utilities would fall in this category.
The bonus value claimed can sometimes be more than the cost of the product itself that is being sold. The bonus value that is being quoted can be real based on verifying that the product is truly being sold somewhere for that price and therefore truly is worth what is being claimed when it is listed as a bonus only.
In other cases the claimed value of the bonuses is not really what they are worth and is only being stated to increase the perceived value of the package. Additionally, several bonuses can be bundled together or stacked in order to create an even higher value bonus package and therefore an even more irresistible offer. Consumers usually cannot resist enough bonuses stacked together to create a must-buy, no brainer offer.
The psychology of bonus stacking has been proven to work time and again in product launch after product launch. Even though many people are now aware of this tactic, it has not reduced it’s effectiveness, as the desire for “something for nothing” does not diminish even if prospects know what is being done. However, the relevance and quality of the bonuses is still important and should be carefully considered when stacking bonuses as the future relationship with the buyer may be adversely affected if the delivered bonuses are found after the sale to be below par.
Looking to find the best deal on Affiliate Millionaire bonuses, then visit this site and also read an Affiliate Millionaire review.
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