Article marketing is as old as marketing itself. And that is old. Eve was a great fruit marketer. Nevertheless article marketing has been given a breath of fresh air with the internet, because it is now much simpler and cheaper to write a marketing article and get it to your clients. If you have an online business and haven not started using this marketing technique, you might want to read this article.
What is article marketing though? It is the use of articles to pre-sell a product, service or idea to a client. The articles are generally free and available to everybody, either on a company website or in an article directory. The beauty of this marketing method is that the client is the one that does the searching for the article.
Fortunately you sell a great cream that magically destroys these specific spots. You have cleverly guessed that many poor women will have to face this tragedy so you wrote an article on, what to do if your face is full of spots on your wedding day and you want them to disappear. As you probably guessed when your traumatized client searched for a solution to her problem online she inserted the words spots, urgent, wedding day and disappear. Your article came at the top of all search engines, that part is probably not going to happen, but it is an illustration. She reads your article and realizes that the solution of all her problems is in your wonderful orange peel cream.
The articles links are generally found at the bottom of the article or subtly (sometimes not so subtly) inserted in the body of the article. Article directories tend to limit the number and location of links in articles. The skill is to make your links as relevant and interesting as possible to the reader of your article.
Links are at a premium in articles. This is because most article directories only let you use a certain number of links in each article or even limit where you can place them.
You can sell your own product on your own website or link directly to another seller for a piece of the action, or in this case, a percentage of the sale.
Another bonus of using this method, and it is a big one, is that posting articles on high traffic websites will automatically create high quality back links to your site. If you do not believe me talk to your webmaster, but links are a very important part of increasing your business and product’s visibility. If you write well and often, you will both create a lot links and keep your clients happy.
Writing well and often is not easy, this is where writers come along. If you have a few hours everyday to spare for article marketing, great, get started. However, if like most businessmen you struggle to find time for lunch, hire a professional copywriter to get the job done.
Mike Gates is an online marketer and recommends HostGator for hosting. HostGator is the cheapest web host. Use hostgator coupon to get discount at the time of sign up.
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{ 2 comments… read them below or add one }
It’s all about thinking up novelle ways to attract traffic – great post!
It’s a good idea to hire a copywriter for articles and to give as much useful information as possible. The more informative then the more traffic you’ll get.