Google Adwords is the number one advertising option out there, and it’s become a symbol of the growth of the internet since the’90’s crash. Adwords has evolved to offer advertisers a plethora of new options for generating revenue while giving search users accurate results. Largely due to Adwords, websites are no longer just gimmicks, they are viable businesses, but knowing how to use Adwords effectively is your first step to gathering traffic and making your website a profit center.
Signing up for Adwords takes no more than five minutes. You can fund your account with just $10. The first thing you will notice when you log into Adwords is that there are many options. Once you have your account up and running, the first and foremost important task in front of you is to choose your keywords. Don’t spend a lot of time exploring Adwords tools quite yet.
That’s because the best campaign, at least at first, is one you keep in complete control. One of Google Adwords’ bells and whistles you should ignore at first is the option to start a simplified version of interface. This option takes away the demographic tools that make Adwords so useful in driving traffic to content specific to your site. At first, always keep control. Don’t look for easy ways to spend your advertising budget. And use your list of keywords, not theirs.
That’s why you brainstorm to create your own unique list of keywords. Think of what makes your pages the absolute best on the net. Think of what makes your content stand out. That’s where you will find your keywords. Once you have a list, and 10 words and phrases is enough, then and only then use the Adwords keyword selection tool. What the keyword selection tool can do for you is to tell you which keywords that describe your content are being actively searched on the web. Any word or phrase that has a high search volume and low competition is a good place to start your campaign.
Even if the keyword selection tool suggests hundreds of high-search, low-competition keywords, keep your list to just 10 to 15. Using more than 15 keywords, you will have too much data to analyze as the results of your Adwords campaign begin to come in. You need to be sure your hard-earned ad dollars are being well spent. You can’t do this if you have too many keywords to track.
Google Adwords lets you set your budget in terms of a daily rate. For instance, if your budget is $25 a day, Adwords will run ads until $25 has been spent, and then start over the next day. There is an option that allows you to spend your ad money evenly through the day. You may want to experiment to see which option brings you the most web traffic that generates the most sales. That kind of analysis takes time, which is why it is a good idea to stick to those 10 to 15 keywords until you have some useful data on your campaign.
With Google Adwords, you have total control over how your ads appear. You control when they appear. You control how much you pay for a click and where your ads are displayed. As you learn to use all these tools in ways that drive your traffic and generate sales, Google Adwords will prove to be your most useful tool for growing your site and your profits.
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
