The best thing about Search Engine Optimization is that its largely free. I wouldnt profess that the cost is zero simply because it takes a lot of time to do correctly and time is money.
Search Engine Optimization (SEO) is the development of website rankings for online search engines and keyword search terms. To properly implement a SEO strategy, there are four stages to help manipulate search engine result listings for specific keyword phrases.
Before undergoing any changes to a website, you must determine what keywords people are using to search for your programs. You want keyword terms that are frequently used but have little or no competition from other websites. This improves the chances of increasing web page ranking significantly.
Marketing professionals can research possible keywords by talking to current students and using free online tools such as Google’s Adwords External Tool which provides estimates of search volume and advertising competitiveness.
Once you’ve done the initial keyword research, its time to start investigating your competition for that given keyword. Do a search for the keyword or keyword phrase you’ve chosen and analyze the websites that appear in the first three positions.
You’ll want to evaluate on page factors as well as optimization factors like the number of inbound links to their website and directory listing. This research gives you a good understanding of your competition.
Another great way to learn about your competition is with the help of Alexa. Alexa is a website about other websites. Essentially, you can learn a lot about those websites you’re trying to outrank by collecting data related to web site age and the number of site’s linking in.
I only compete with websites that have a small number of competing pages and in bound links. As a result of doing my research and finding the keywords that match this criteria, I almost always achieve number one rankings.
Upon deciding which keyword phrase is ideal for your search engine optimization campaign, the next step is to design your site in a way that is both easy to read and highly accessible by all search engines.
Consider breaking up your search engine optimization campaign into on page optimization factors and off page optimization factors. By addressing both, you can quickly influence rankings in a positive way.
Consider starting with site design that integrates SEO best practices including meta tags, headers, and typeface. Once complete, turn your attention towards building links to your web site.
The most heavily stressed factor for Google is the PR of those sites linking to your website. The best links are those from highly ranked pages, particularly in relation to your chosen.
A hundred links from strong web pages are worth more than a thousand weak ones. So focus you link building efforts on sites that are in your niche and have a high Google PR. Links should also use your keyword phrases as the link text instead of your URL.
As you focus on search engine optimization your chances of improving rankings increases twofold. Search engine optimization is ideal for anyone who doesn’t want to spend a great deal of money on performance based advertising like Google Adwords.
Instead of spending cash, spend time and energy on improving organic rankings. Pay attention to on page optimization criteria and start researching and contacting other sites for link building. This will enhance website value and improve rankings.
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