Before designing a brand new web page, website or blog, there is a lot to think about. Some things you may consider include whether or not you have chosen the right niche to focus on. Have you organized your content in a manner that works well for SEO? Also, have you chosen a URL that makes it easy for search engines to find and rank your website?
Search engine optimization of web site design is easy if you know what to do. Even if you have done all of the planning and preparation that you can to guarantee a functional website, you must consider the needs of search engine spiders and SEO.
The first step in SEO design is to start with an site designed in html. Additionally, the use of a cascading style sheet is essential. Cascading style sheets allow you to design with minimal code. This keeps your site optimized while providing a consistent look across all web pages. Your design must be simple and effective to be search engine optimized.
Make sure that each of your web pages uses unique meta tags. Your meta tags should include the site keywords you are optimizing for. The meta tags signal the search engine spiders as to the type of content contained within your site. Your web site template should always place your keyword phrase at the top of your page and end of your page.
One way to accomplish this is by starting your title tag with your keyword phrase. At the end of each page, include a copyright notice followed by your keyword phrase. One example is Copyright 2009. MarketingScoop.com Marketing Expert. If marketing expert is your keyword phrase it should be included as the footer in your CSS template.
Here are some additional SEO design tips that can help improve rankings. First, include your keyword phrase in an H1 header. Next, keep your keyword density between 5 and 6 percent and finally, treat your keyword phrase is in bold, italic, and underline at least once per page.
By using the right SEO design techniques you can improve the overall effectiveness of your website in the eyes of search engines. The keys it to expose keywords to search engine spiders in a simple and straight forward manner. If you want to take advantage of design to improve your rankings, keep these SEO techniques in mind and use them.
Michael Fleischner is and author and blog owner. Download a free chapter of his best selling book SEO Made Simple by visiting his blog. Discover more about improving search engine ranking with FREE SEO lessons at www.WebmastersBookofSecrets.com.
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